Operation Earnest Voice is a propaganda office that will be hosted on the third floor of The Photographers’ Gallery in central London from 10th – 13th January 2019, accessible to both Gallery visitors and a live online audience. The first mission of the fully staffed and operational office is to reverse Brexit.
Operation Earnest Voice takes its name from a US sponsored campaign with the same name, whose purpose is to spread pro-American propaganda on social networking sites, by relying on sockpuppets (an online identity used for the purpose of deception), to among many things comment and derail online conversations, with the goal of influencing and swaying the public opinion. The propaganda office Operation Earnest Voice will use the same and similar tools and strategies to influence the public.
A group of 12 office workers will be hired for their expertise, ranging from copy writers, image/meme makers, to programmers and social media strategists. Between the 10th and 13th of January, the 12 workers come together to work with one political goal in mind, to collaboratively develop a media narrative / campaign to reverse Brexit by using a wide range of tactics to manipulate the public opinion, and create new narratives that aim to disrupt the current political debate.